Without marketing strategy, the LUMAscape is one hand clapping

It’s difficult not to be awed by the LUMAscape, both in its growth rate and in the level of innovation that it represents. Consider this: in 2011, there were only 150 unique companies on the LUMAscape, in 2018 there are 7,000. And it’s not merely a matter of vendors throwing their hats into the ring …

Without marketing strategy, the LUMAscape is one hand clapping Read More »