Clarifying

Google’s How News Works, aimed at clarifying news transparency

In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms. The site, How News Works, states Google’s mission as it relates to disseminating news in a non-biased manner. The site aggregates a variety of information about how Google crawls, indexes, and …

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A Template for Clarifying Your PPC Strategy

Imagine you’re a PPC marketer working at a retailer specializing in hip, junk food clothing. Your clever use of paid spend made the Bacon Strips Crew Neck an all time best seller, nice work! Pictured: the highly successful Bacon Strips crew neck (via Getonfleek) Then, let’s say you get a new VP of Marketing, and …

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