Clarifying

Google’s How News Works, aimed at clarifying news transparency

Google, How News Works, Industry, journalism, News /

In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms. The site, How News Works, states Google’s mission as it relates to disseminating news in a non-biased manner. The site aggregates a variety of information about how Google crawls, indexes, and […]

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A Template for Clarifying Your PPC Strategy

paid media, paid search, Paid Search Manager, paid social, Pay Per Click, PPC Strategy, SEO BLOG /

Imagine you’re a PPC marketer working at a retailer specializing in hip, junk food clothing. Your clever use of paid spend made the Bacon Strips Crew Neck an all time best seller, nice work! Pictured: the highly successful Bacon Strips crew neck (via Getonfleek) Then, let’s say you get a new VP of Marketing, and

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