6 ways ABM turns classical lead scoring on its head

One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a defined set of accounts. And while ABM can benefit from many of the tools in your total …

6 ways ABM turns classical lead scoring on its head Read More »