To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales. But it can also be inaccurate and, as with programmatic, it’s […]
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’ Read More »