Clickbait

Clickbait: Pros, Cons & How to Leverage Clickbait for SEO

This Cute Puppy Shows This Homeless Veteran One Weird Trick for Weight Loss—and You Won’t Believe What Happens Next! This is the type of headline that’s dominated social media feeds for the past few years. It’s called clickbait, and while some have heralded it as a useful engagement style, most have harshly and vocally criticized …

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Pros & Cons of Using Clickbait as an SEO Tactic

Clickbait: it’s the content that seems to go viral almost overnight, generating an unbelievable amount of clicks in a short period of time. Yet, search engines and social media platforms adjust their algorithms to suppress content that looks like clickbait. You’ve seen the headlines: He was broke until a mysterious stranger taught him this one …

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How to Optimise your Article Titles Without Using Clickbait Tactics

When it comes to SEO, content marketing forms a big chunk of the necessary strategy for a lot of websites. This is because Google’s algorithm gives higher rankings to websites that are associated with high-quality, relevant and useful content that its users can enjoy. A big part of creating successful SEO content is to ensure …

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Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content

Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in a blog post written by Mark Zuckerberg in which he details the ways Facebook will be dealing with problematic content going forward. …

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Shouldn’t Every Piece of Content Be Clickbait?

Welcome to the clickbait debate. Credited to Jay Geiger, who first wrote about it in 2006, the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web …

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How to Craft Irresistible Clickbait Titles That Drive Big Traffic

Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. Your title has the biggest effect on whether or not someone clicks on your article… be it in search engines, social media, an email campaign, or some other channel for content distribution. Why …

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