Clicking

3 Core Psychological Reasons Nobody Is Clicking Your CTA

The call to action is the critical point in a lead’s journey from a member of the audience to becoming a customer. It is the central bottleneck of your business, the place where the action takes place. Nowhere in your marketing is an understanding of psychology more vital. So why aren’t your leads clicking? Here, …

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3 Facebook Ad Tests | How Clicking One Button Increased Return on Ad Spend 245% & Improved CPL 41% & 55%

Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies.  In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase …

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