Clickstobricks

Ecommerce Merchants Embrace Clicks-to-bricks | Practical Ecommerce

Traditional brick-and-mortar retailers have been slow to adopt omnichannel selling. Digital-first merchants have shown greater creativity. Casper, the digitally native mattress firm, has 19 physical stores, including a showroom in SoHo, New York, called The Dreamery. While traditional retailers such as Mattress Firm, Sears, Toys “R” Us, and Claire’s have filed for bankruptcy and other …

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