The ways we measure success in marketing are always changing — Maybe you’ve found that all it takes for decades of strategies and knowledge to become outdated is a few days away from the office. You put up your auto-response for a week of vacation, only to return to find algorithms, analytics, and all other […]
5 Ways to Improve Your Email Marketing Click-Through Rate Read More »
Gone are the days of using an “industry standard” click-through rate. While these studies are fantastic information to understand how click-through rate (CTR) varies overall between industries and devices, why are we still using other domains’ data to make calculations that impact our bottom line, when we could use our own data? The issue I
Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realise that the proportion of clicks driven by top positions in the
Comparison of Google clickthrough rates by position – Chart of the Day Read More »
Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for different placements; and historically, if you wanted to create something dynamic, you
How to Double Click-Through Rates with Dazzling HTML5 Ads Read More »
Chart of the Day: Use for benchmarking your ad clickthrough rates (Ecommerce focus) With the rapid adoption of smartphones by consumers, both Facebook and Google had to move fast to transition their desktop-based revenue model over to smartphone. This involved developing new ad placements for mobile which encouraged clickthrough to maintain their CPCs. This benchmarking report from
You’ve got your email program up and running, and maybe it’s even going pretty well. And you’re A/B-testing, right? Testing pieces of creative is helpful, but remember to look at the entire email. Even email campaigns that seem to be working well may have room for improvement. An infographic by email design and HTML-coding company
7 Ways to Increase Email Open and Clickthrough Rates Read More »
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called Time-To-Long-Click (TTLC), first noted in 2013 by AJ Kohn in this wonderful article. Since then, Google has released several research papers that
Does “search satisfaction” matter more than click-through rate in SEO? Read More »
US, Europe and Worldwide display ad clickthrough rates statistics summary I’ve put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as
It’s easy to overlook your organic click-through rates on Google – after all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs,
11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic] Read More »
Headlines are the lifeblood of your content. You can have have the best blog post in the world but if your headline doesn’t do it justice, you’ll be reeling from the lack of likes, shares and comments – not to mention readers. According to Copyblogger: About 80% of people will read your headline, but only
How to Write Hero Headlines to Skyrocket Click-Through Rates Read More »
