ClicktoMessage

Google Ads announces new click-to-message ad features and store visits updates

NEW YORK – Google is adding functionality to click-to-message ads and rolling out attribution and bidding capabilities for retail advertisers tracking store visits generated from online efforts. The features were among those announced at SMX East in New York City Thursday morning. Click-to-message updates. Google will be rolling out two new updates — email forwarding …

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Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics …

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