How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In this article, I describe a process I recommend to run effective discovery. It can be […]
A guide to running an effective client discovery process Read More »
Smart agencies have 10-20 active clients. An agency owner recently asked: “Is there an optimal number of clients for an agency? I’m trying to determine if we need to eliminate some.” According to his PM system, he had ~45 billable clients. Many of them were retainer clients, but a lot were one-off clients. Some were
While Google and Bing might be your main breadwinners for paid search, don’t count out little-used platform Yahoo Gemini to gain some efficiency. Iterations of Yahoo Gemini have been around since February 2014. Starting as a way to leverage mobile and tablet traffic, Gemini’s main focus in those early days was on native ads. These
Our Client Tried Yahoo Gemini And Saw Impressive Results Read More »
If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say,
Posted by dohertyjf Editor’s note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error. If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And
What to Do When a New Potential SEO Client Contacts You Read More »
In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract. What bothers me about this simple approach is that it has a lowest
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Happy collaborations are all alike; every unhappy collaboration is unhappy in its own way. It is the nature of any working relationship that we sometimes butt heads, disagree about a creative direction, flat out seethe with anger when the other can’t see what’s right in front of them. Like the relationships of our own lives, these
November 30, 2017 Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success. The fast paced PPC industry forces us to constantly train up on the latest and greatest technology, but stepping back and honing
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As a member of a digital agency, you’re part of a growing industry. It’s an exciting one too. But part of that growth can be problematic. The biggest and most enduring agencies are able to stay objective, and this is most obvious in the kind of clients they go after, and work with. Being able
How To Say ‘No’ To A Client (And Why You Might Have To) Read More »
SEO National is a Utah-based search engine optimization firm that specializes in helping clients improve their online rankings to support increased profits. The company delivers personalized search engine optimization services to keep businesses ahead of the competition. Rather than high-volume, “turn and burn” customer relationships, the company aims for meaningful, long-term associations with high-quality clients.
SEO National Aims to Boost Online Traffic and Sales for New Client WishingUWell Read More »
