Climb

Greenpeace USA activists are demonstrating at the Fred Hartman bridge at the Houston Ship Channel Thursday to protest the use of fossil fuels ahead of the Democratic debate. Photo: Greenpeace USA

Greenpeace protesters climb Fred Hartman bridge ahead of Democratic debate

Greenpeace USA activists are demonstrating at the Fred Hartman bridge at the Houston Ship Channel Thursday to protest the use of fossil fuels ahead of the Democratic debate. Greenpeace USA activists are demonstrating at the Fred Hartman bridge at the Houston Ship Channel Thursday to protest the use of fossil fuels ahead of the Democratic …

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Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, social media usage is flattening …

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Instagram CPCs, CPMs drop as click-throughs continue to climb

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR) was …

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Facebook Adds Three New Options to Facebook Stories as Stories Usage Continues to Climb

At their recent F8 conference, Facebook’s newly appointed Chief Product Officer Chris Cox noted that Stories are on track to surpass the News Feed as the primary way to share content on social platforms at some stage this year. It’s not the first time that the potential of Stories in this capacity has been mentioned, …

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Three simple things you can do to climb out of the hell you’re in

The grand old journey of life often presents us with suffocating quagmires that feel impossible to slide free from. An alarming number of us don’t make it. And yet there are ways to do what Luther did: taking composed and tiny steps. When we’re in hell, we don’t need a complex strategy. We just need …

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How to Speed Your Climb Out of the Content Marketing Pit of Despair

Still feeling frustrated by your content marketing program? Trust me, you’re not alone. Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result, that’s a positive trend. 65% B2B marketers say they’re having more …

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