How Clorox uses data from smart thermometers to target digital ads

Cleaning brand Clorox is using data collected from internet-connected thermometers sold by a company called Kinsa to target its products, which include disinfecting wipes, to consumers who live in areas where there are increases in fevers. According to Inder Singh, Kinsa’s founder and CEO, “We take data from our users, we aggregate it, we do …

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