Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift. Today, the key to B2B success boils down to strategically aligning both teams. An important element of alignment comes in the form of quality content that Marketing equips Sales with and focuses […]
Six Content Assets to Help Your Sales Team Close More Deals Read More »
Almost 7.5 million small businesses in the United States are at risk of closing over the next five months. The closures are a result on the coronavirus crisis. This was the finding of a new report published by Main Street America, a program of the National Trust for Historic Preservation. Impact of COVID-19 on Small
7.5 Million SMBs May Close Due to Coronavirus Pandemic Response Read More »
Let’s start with an assumption. If you work in-house and have any level of responsibility to the performance of organic search you are actively engaged in “campaign content” for links. And while this may be an unpopular opinion my view is that, in the majority of cases at least, such a strategy is misplaced at
The Content Campaign Process to Get Consistently Close to Insane ROI Read More »
Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger
February 6th, 2020 Conference SMW Staff We’re beyond excited to share some huge announcements with you today! First, we’re thrilled to announce that the inimitable Gary Vaynerchuk will be joining our founder Toby Daniels on stage for the closing keynote on May 7th. It’s unlikely you’ve not heard of him, but for the uninitiated Gary
Gary Vaynerchuk to Close Out #SMWNYC + Major Agenda Updates! Read More »
Social media is easily one of the most massively used strategies that brands and influencers employ to target potential users. Over half of online users in the US have come across an advertisement on social media. And unlike display advertisements, consumers aren’t miffed about brands or influencers selling their products on social media platforms. In
How to close the Social Media and Offline footfall loop with QR Codes Read More »
From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding
At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gaps promises to deliver additional improvements to the bottom line. Part of the
Using contact-level intent monitoring to close 3 critical performance gaps in ABM Read More »
Top 10 Tips for Agency Sales Team to Close More Deals Wouldn’t it be nice if customers were reasonable? It seems like it gets harder to close deals every day. There’s more competition than ever, more decision-makers in the loop, and longer buying cycles than ever before. And, there’s always someone willing to sell it
Top 10 Tips for Agency Sales Team to Close More Deals Read More »
We can’t deny that email marketing is one of the most popular and useful selling tools for any digital business. If you only sell products online, you will need to find options for strengthening ties with your customers. Why is it necessary to create an email marketing campaign email marketing? In Latin America, the use of
