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Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger …

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Gary Vaynerchuk to Close Out #SMWNYC + Major Agenda Updates!

February 6th, 2020 Conference SMW Staff We’re beyond excited to share some huge announcements with you today! First, we’re thrilled to announce that the inimitable Gary Vaynerchuk will be joining our founder Toby Daniels on stage for the closing keynote on May 7th. It’s unlikely you’ve not heard of him, but for the uninitiated Gary …

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How to close the Social Media and Offline footfall loop with QR Codes

Social media is easily one of the most massively used strategies that brands and influencers employ to target potential users. Over half of online users in the US have come across an advertisement on social media.  And unlike display advertisements, consumers aren’t miffed about brands or influencers selling their products on social media platforms. In …

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Using contact-level intent monitoring to close 3 critical performance gaps in ABM

Using contact-level intent monitoring to close 3 critical performance gaps in ABM

At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gaps promises to deliver additional improvements to the bottom line. Part of the …

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How to Use Event Marketing to Generate Leads & Close Sales

Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. For the longest time, the story of e-commerce has been one of online versus offline, physical versus digital, brick-and-mortar businesses against the rising tide of online businesses. Although it’s true that more and more …

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