Why you want ‘clumpy’ binge-buying customers

We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in streaks. Sometimes players are in such a “zone” that he or she seemingly can’t miss a shot. Baseball players also tend to hit home runs in bunches. Throughout my career and …

Why you want ‘clumpy’ binge-buying customers Read More »