clustering

Clustering Users for Enhanced Audience Segmentation

Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses — Audience Research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take …

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Research: Google local algorithm uses 2:1 clustering formula

An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorithm that the author says is consistent regardless of user location. In other words, it appears whether the user is searching from a nearby location or remotely (e.g., resident vs. tourist). The pattern shows two local results near one another, and …

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What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for …

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