CMO

The Meatless Farm Co Beefs Up Executive Team; Appoints Former Coca-Cola Executive Lone Thomsen As New Global CMO and Food Industry Veteran Mark Cook as VP of Sales | National

SEO BLOG /

NEW YORK,–(BUSINESS WIRE)–Oct 17, 2019– The Meatless Farm Co, the plant-based food company known for its meat-free burgers, ground and sausage products, today announced the appointment of Lone Thomsen as new Global Chief Marketing Officer (CMO) and Mark Cook as VP of Sales, North America. Thomsen and Cook will be instrumental to the plant-based company’s […]

The Meatless Farm Co Beefs Up Executive Team; Appoints Former Coca-Cola Executive Lone Thomsen As New Global CMO and Food Industry Veteran Mark Cook as VP of Sales | National Read More »

Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise

SEO BLOG /

In recent years, marketing technology has increasingly been eating up more of the CMO’s budget. This year, however, Gartner’s annual CMO survey paints a slightly different picture: martech spending is down this year with a decrease of nearly ten percent. Agency spending is also down for the fourth consecutive year. Shrinking martech investment may not

Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise Read More »

The Meatless Farm Co Beefs Up Executive Team; Appoints Former Coca-Cola Executive Lone Thomsen As New Global CMO and Food Industry Veteran Mark Cook as VP of Sales | Business

SEO BLOG /

NEW YORK,–(BUSINESS WIRE)–Oct 17, 2019– The Meatless Farm Co, the plant-based food company known for its meat-free burgers, ground and sausage products, today announced the appointment of Lone Thomsen as new Global Chief Marketing Officer (CMO) and Mark Cook as VP of Sales, North America. Thomsen and Cook will be instrumental to the plant-based company’s

The Meatless Farm Co Beefs Up Executive Team; Appoints Former Coca-Cola Executive Lone Thomsen As New Global CMO and Food Industry Veteran Mark Cook as VP of Sales | Business Read More »

A day in the life of… Jessica Dannemann, CMO of Episerver – Econsultancy

A day in the life, content management, EPiServer /

Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes

A day in the life of… Jessica Dannemann, CMO of Episerver – Econsultancy Read More »

Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO

SEO BLOG /

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook gives businesses new Messenger tools. Facebook has rolled out two new features for businesses

Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO Read More »

What’s the most important skill a CMO needs? Cross-functionallty

SEO BLOG /

The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of obsolescence. As reported in Ad Age this past July, “Several big-name companies have recently done away with the CMO position altogether—including Johnson & Johnson, Uber, Lyft,

What’s the most important skill a CMO needs? Cross-functionallty Read More »

Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix

SEO BLOG /

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. How to find an expert on LinkedIn. LinkedIn has added a new feature for posting

Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix Read More »

A day in the life of… Rasmus Skjoldan, CMO at Magnolia CMS – Econsultancy

A day in the life, People and Skills /

Rasmus Skjoldan is CMO at Magnolia. In this ‘day in the life’ interview he reveals why he thinks execs cover themselves in myriad KPIs, how he does competitor research on planes, and why he loves ultra-niche marketing. Let’s find out more… Please describe your job: What do you do? Rasmus Skjoldan: I’m the Chief Marketing

A day in the life of… Rasmus Skjoldan, CMO at Magnolia CMS – Econsultancy Read More »

Want to understand a brand’s vision for future growth? Look to the CMO role

SEO BLOG /

Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring the CMO role. Lately, we saw a flurry of announcements that brands are eliminating, at least for now, the chief marketing officer (CMO) position. Notable brands such as Uber, McDonalds, Coca-Cola, JNJ, Taco Bell

Want to understand a brand’s vision for future growth? Look to the CMO role Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com