Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]
AdWords copywriting hacks, an interview with ESL’s CMO & more Read More »
Everyone knows that having an online presence can be an important element for the success of any small business today. Additionally, building a compelling website so that you can present the best side possible of your business to the outside world, is a prerequisite to help your business grow online. However, the challenge after building
Analysis of CMOs from FTSE 100 companies and the Inc. 5000 list found that a typical UK CMO is male, British and 44 years old, while US research suggests the typical US CMO is an American born female having just turned 40 In the UK and US, the path to becoming the Chief Marketing Officer
How does the CMO role look different in the US when compared to the UK? Read More »
Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software as a service). “I’ve lived and learned what it takes to drive customer acquisition, identify cross-sell opportunities and maximize retention,” says Agrawal. The CMO says his background spans all different levels of business
For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Since that time, there’s been no shortage of experts opining on the changing phenomenon of marketing and, more specifically, the impact these changes have on the
The Moon, Contests, and Stunts: 3 Brilliant Campaigns You Should Study Trip Hunter isn’t just a marketer; he’s also a showman. Through a series of creative ad strategies for a variety of companies, Trip has been finding ways to set the bar high for the last 20 years. His campaigns haven’t always been smooth sailing.
3 Brilliant Marketing Campaigns Any CMO Can Learn From Read More »
The CMO’s role has been continuously evolving. The sheer volume and the speed of access to information have prompted a shift in B2B purchasing behaviors. With new channels and platforms regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist marketers doing business every day in the
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Meet today’s CMO, Facebook Page updates & Snapchat ad news Read More »
Dan Pingree is the chief marketing officer of Moosejaw Mountaineering, where he oversees the outdoor retailer’s marketing initiatives, including search engine marketing, search engine optimization, email, photo, video, graphic design, content production and publishing, social media, brick and mortar marketing, catalogs, direct mail, A/B testing, and data analytics. Moosejaw combines his love of e-commerce with
Moosejaw CMO Answers 4 Questions For Digital Innovators Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Aetna’s CMO, Openprise’s Data Marketplace & LinkedIn analytics Read More »
