CMOs

Litmus Blog: Marketing Leadership in the Midst of Change: CMOs Share Strategies

Litmus Blog: Marketing Leadership in the Midst of Change: CMOs Share Strategies

On an otherwise run-of-the-mill day in early March, the executive team at Drift decided to do something drastic: They locked their office doors and directed all employees to work from home full-time. Immediately, indefinitely, and until further notice. So did ServiceMax. And Bandwidth, and FoodLogiQ, and hundreds of other companies across dozens of industries. Fast …

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Martech platforms reduce costs as CMOs face budget cuts

Martech platforms reduce costs as CMOs face budget cuts – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

How agencies are helping CMOs break down barriers to digital transformation

“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but really, everything we touch that may seem like an ‘old school program’ or be structured …

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4 Future-Proof Marketing Tips from Top CMOs in 2020

4 Future-Proof Marketing Tips from Top CMOs in 2020

There’s always so much happening in marketing, it can be hard to keep up. After all, marketers are at the forefront of connected customer experiences and delivering on everything brands promise. That’s a big responsibility. At the start of Dreamforce 2019, Salesforce’s second annual Chief Marketing Officer Council convened to explore the forces shaping the …

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Forrester predictions for CMO role are dire, but there is hope for current CMOs

The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable brands, including McDonald’s which replaced the role with a new SVP marketing technology position. CMOs who remain will need to prepare to handle even more pressure …

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How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity

If you were to survey our company, you would find that 50 percent of our employees work remotely. As the digital workspace continues to become more advanced, and the market for higher-caliber marketers continues to be extremely competitive, many organizations today are enjoying the advantages of recruiting remote marketing talent. As a marketing recruitment firm, …

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