CMOs

How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity

If you were to survey our company, you would find that 50 percent of our employees work remotely. As the digital workspace continues to become more advanced, and the market for higher-caliber marketers continues to be extremely competitive, many organizations today are enjoying the advantages of recruiting remote marketing talent. As a marketing recruitment firm, …

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5 Social media marketing tools CMO’s will use in 2020

5 Social media marketing tools CMO’s will use in 2020 We live in a social world so everyone is trying to gain attention in every way. Many brands are trying to optimize their return on social media investment but may be struggling to get followers. For social media marketing to be effective, a brand has …

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Adthena Launches its Search Intelligence Index to Help Drive Strategic Decision Making for CMOs

AUSTIN, Texas–(BUSINESS WIRE)–Adthena, the leader in AI-powered search intelligence, today announced the availability of its Search Intelligence Index – the industry’s first global measure of search engine marketing (SEM) success for chief marketing officers (CMOs). Built around Adthena’s patented Whole Market View technology, which delivers the most comprehensive view of a company’s entire search landscape, …

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Why CMOs should care about digital policies

As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite business savvy doesn’t always translate into digital smarts. And it’s why your colleagues can sometimes do things that place the company’s reputation on the line. Consider these …

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The Guide to B2B Influencer Marketing for CMOs [Infographic]

While influencer marketing is most commonly associated with B2C, B2B brands are making the connection, and utilizing influencers to boost their efforts. Source link

4 Things CMOs Can Do to Prolong Their Tenure

A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs are turning to data to prove their worth and demonstrate marketing ROI. However, in order to prolong your tenure to work, it’s important to know what …

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