CMP

Another CMP Gets Swallowed Up (Percolate, By Seismic), And What It Means To You

Sales enablement automation (SEA) vendor Seismic announced its acquisition of content marketing platform (CMP) Percolate yesterday at its annual customer event, Seismic Shift. The San Diego-based unicorn adds 50 engineers to the business, increases its presence in New York City, and expands its footprints in Denver and San Francisco. The acquisition improves Seismic’s position with […]

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MarTech Landscape: What is a consent management platform (CMP)?

A-From MTT, Channel: Martech: Marketing, GDPR - General Data Protection Regulation / Good To SEO

If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The key driver, of course, is the value of that term in the newly implemented General Data Protection Regulation (GDPR). To manage all those user consents, there’s now a new acronym:

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Facebook Ad Benchmarks: 3Q17 CTR and CMP Stats

SEO BLOG / Good To SEO

The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. The report was based on 3Q17 data from the Facebook campaigns of 210 brands managed by iProspect U.S. (the spend was not confined to US markets). The analysis included data

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