CMS

WordPress, Google team on new CMS and monetization for local news publishers

Channel: Martech: Content, Google, Google: Maps & Local /

This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced open-source publishing and revenue-generating platform for news organizations.” It’s targeted specifically to smaller, local news publishers that have struggled with traffic and revenue and don’t have lots of technology resources. Consortium of industry supporters. Google says that […]

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10 CMS Features that Make Your Content Marketing Strategy Easier

blog post, CMS, content management system, Content Marketing Strategy, Google Analytics, lead capture forms, lead generation, marketing funnel, metrics, Publishing, ROI, SEO TOOLS, tracking, video content, WordPress, workflow /

It doesn’t matter if you’re just getting started with content marketing or you’re a seasoned pro — your website is almost certain to be the linchpin of the overall strategy. And that means your site needs to be easy to use and easy to update. Creating great content takes long enough as is. You don’t

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Sendwithus launches GDPR-compliant, cloud-based email CMS

A-From MTT, Analytics, Channel: Martech: Marketing, Email Marketing, SEO BLOG /

Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,”

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Integrating Your Web CMS With Your Marketing Automation Platform

b2b, Consumer, marketing automation, SEO BLOG /

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a

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