CMY

No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C. How does a company launch without products and …

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How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.  Corrado Paolucci is working to change how people think about …

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Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)

Editor’s note: We’re sharing insights from 2019 Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.  You probably recognize Ryan Reynolds as an in-demand actor …

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3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.  Neil Wertheimer tells it like it is. Driven by a …

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CMY Finalist Advice: Create Personas Before Content

Editor’s note: Kira Mondrus is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Mediocre content marketing is often built on the shaky foundation of assumptions and generalities. Creating detailed personas and …

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