Coachella

Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of the sneakers – with terms and conditions, of course. The lucky recipients had to sign a contract stating they …

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Beyonce Dominates Coachella And Teaches Us All A Valuable Lesson In Branding

Beyonce’s brand is on point. Her fans–present company included–consider her flawless, and their Queen B. Her show at Coachella continued this brand message. While many talented artists came out to Coachella and performed incredible sets, Beyonce’s show seemed to be next level. It got everyone calling Coachella “Beychella”. She’s has an incredible career–definitely deserves to have …

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