cobblers

When clients take priority, how can agencies avoid cobbler’s children syndrome? – Econsultancy

In an over-supplied, increasingly commoditised market, agency owners understand that they must invest in their own marketing function if they want to grow, and that they have to run marketing programmes that are appropriate for the size and aspirations of their business. Agency marketing – ‘marketing the marketers’ – comes with its own peculiar set …

When clients take priority, how can agencies avoid cobbler’s children syndrome? – Econsultancy Read More »