CocaCola

Global Sports & Energy Drinks Market Future Growth 2019: Monster Energy, PepsiCo, Coca-Cola, Red Bull Runa Beverages

The report titled Global Sports & Energy Drinks Market Research Report 2019-2025 revealed by Market Research Place supplies a concise overview of the Worldwide Sports & Energy Drinks Market with verifying the analysis and market volume in the upcoming period. The most important aim of this report is to spot the industry growth and risk …

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The brand storytelling genius of the Coca-Cola Santa

Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become closely associated with the winter holidays. This year, facing pressure from health advocates, Coca-Cola plans to scale back the campaign. Controversy aside, the Christmas trucks are a prime example of …

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10 inspiring digital marketing campaigns from Coca-Cola

Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth …

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The week in digital transformation: Volkwagen joins the sharing economy & Coca-Cola transcends reality

Welcome to The Week in Digital Transformation, a regular round-up where we look back on the most interesting ideas, announcements and developments in the realm of digital transformation over the past week. This week’s instalment is packed with big names, as Coca-Cola, Volkswagen and Manchester United are all doubling down on digital transformation in different …

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Will Coca-Cola become Japan’s tipple of choice?

With over 100 soft-drink variations catering for every type of regional taste, for 132 years, Coca-Cola has remained the world’s benchmark leading soft-drinks brand Now that ‘soft’ image is about to toughen up with the brand venturing into ‘hard’-alcohol beverages. The brand is set to launch a boozy version of its beverage in the shape …

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How Coca-Cola & Netflix (And More) Are Using Personalization to Maximize Profits

One of the best ways to get ahead of the competition is with personalized marketing messages. Why? Because personalization treats people as individuals and not as part of a collective. Think about it: consumers are inundated with advertising all day long. Much of it is mass marketing. Companies that want to stand out speak to …

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