Coca-Cola prove that sounds – or a lack thereof – can produce powerful results in advertising “Try not to hear this” is the tempting message behind this campaign, and you’d be hard pressed to find many consumers capable of doing so. Coca-Cola’s latest campaign reminds us all of the position this brand occupies not just […]
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?” “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate
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Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I was moved by the offer. Coca-Cola’s PR types emailed me and said: “We saw you heard the big news that Coca-Cola Zero Sugar is hitting store shelves this month, and we’d love for you to
I Just Tried Coca-Cola’s New Zero Sugar And This Is What It Tastes Like Read More »
