CocaColas

Go Behind the Scenes of Coca-Cola’s Storytelling

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?” “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate …

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I Just Tried Coca-Cola’s New Zero Sugar And This Is What It Tastes Like

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I was moved by the offer. Coca-Cola’s PR types emailed me and said: “We saw you heard the big news that Coca-Cola Zero Sugar is hitting store shelves this month, and we’d love for you to …

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