Cognitive

Use these 5 cognitive processes to improve UX

UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX and site usability are two important Google ranking factors that help make content relevant. Backlinks …

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Embedding cognitive diversity within your team

Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & Hedges’ ‘Iguana’ ad or the Cadbury gorilla, they all have something in common: they offer something completely different from what had come before. In today’s noisy …

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Cognitive biases: How to get people to prefer your business

Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive biases.” Without even realizing it, …

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6 Cognitive Biases You Can Exploit to Boost Sales

As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown. Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common …

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3 cognitive triggers to increase customer conversion

Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts We’ve previously spoken about how psychological principles can help shape and optimize brand communications — not least, referral marketing campaigns. In truth, there’s a whole universe of theories and heuristics belonging …

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Marketing’s Future: Cognitive Developers and Data Scientists

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Martech” is one of those all-compassing marketing topics that people generally agree is important. But it can also be difficult to define. For our purposes, we’ll say that Martech covers  tools that marketers use to automate tasks and make better …

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