Do you know that it costs five times more to acquire a new customer than it costs to retain an existing one? Or that getting your customer churn rate to reduce by just 5 percent can increase your profitability by up to 125 percent? If you’re struggling to attain profitability with your business, or if […]
4 Cognitive Biases You Can Use to Boost Customer Loyalty Read More »
UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX and site usability are two important Google ranking factors that help make content relevant. Backlinks
Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & Hedges’ ‘Iguana’ ad or the Cadbury gorilla, they all have something in common: they offer something completely different from what had come before. In today’s noisy
Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive biases.” Without even realizing it,
Cognitive biases: How to get people to prefer your business Read More »
As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown. Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common
6 Cognitive Biases You Can Exploit to Boost Sales Read More »
Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts We’ve previously spoken about how psychological principles can help shape and optimize brand communications — not least, referral marketing campaigns. In truth, there’s a whole universe of theories and heuristics belonging
3 cognitive triggers to increase customer conversion Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Martech” is one of those all-compassing marketing topics that people generally agree is important. But it can also be difficult to define. For our purposes, we’ll say that Martech covers tools that marketers use to automate tasks and make better
Marketing’s Future: Cognitive Developers and Data Scientists Read More »
Did you know that adding a strawberry to the top of a cake can make people think that it has fewer calories than it actually does? As consumers, we desperately want to believe that we have freedom of choice and the ability to make informed decisions. However, this is rarely, if ever, the case. Despite
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