cohesion

Acquia Acquires Cohesion to Accelerate the Creation of Digital Experiences

BOSTON & BRIGHTON, England–(BUSINESS WIRE)–Sep 4, 2019– Digital experience company Acquia announced today that it has acquired the UK-based Cohesion, creator of DX8, the first enterprise-grade, low-code Drupal website builder. With this acquisition, content marketers and site builders with minimal coding skills can create Drupal websites up to 4X faster, according to user testing. Drupal …

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How to sketch a campaign map that boosts marketing cohesion

Cohesive customer journeys rely on brand and growth marketers working together Many modern-day marketing departments are now split into two distinct groups: brand marketers who are tasked with building consumer awareness and growth or channel marketers who are tasked with transforming that awareness into action. Although both parties play for the same team, they often possess different internal priorities. …

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