B2bcojones

The case for cojones in B2B marketing

I’m increasingly convinced that the most sharable B2B marketing is also the most audacious. It’s marketing that says something everyone else is too nervous to say – like how much crap content there is. It’s marketing that does something no one else thought could be done – like making a movie star do the splits …

The case for cojones in B2B marketing Read More »