Snapchat Signals eCommerce Ambitions via New Collaboration with Jordan Brand
This could make things interesting. Weeks after opening their own, in-app Snap Store, selling official Snapchat merchandise (like ‘Dog Lens’ t-shirts and Dancing Hot Dog costumes), Snapchat has launched its first brand collaboration along similar lines, enabling users to purchase the latest pair of Jordan brand sneakers completely within the app. The initiative comes as […]
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