This is a guest post from Mark Spera at Growth Marketing Pro. While we used to drop business cards in fishbowls, the internet has ushered in a new era of lead capture. Email marketing is the gold standard in customer communication in 2020. According to McKinsey, email is 40 times more effective than social media […]
Collect More Emails in 2020 With These 5 Methods Read More »
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Sue The Airline – Collect Compensation Now For Your Troubles! Read More »
From segmentation to email, A/B-testing, and website analytics, marketers use data in every facet of their roles. And before the new era of privacy, marketers used third-party data to provide customers with personalized interactions and messaging. However, in the wake of data breaches and scandals, coupled with the introduction of more stringent data and privacy
Zero-Party Data: What It Is and How to Collect It Read More »
B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, but building and implementing effective CX methods takes time and effort. The larger an organization is, and the more siloed its business units, the more difficult it becomes to get all departments united on a CX strategy. The good
As a marketer, one of the biggest challenges is understanding what it is my audience wants. What are they are looking for? What do they need? How can I help them? The problem is, these questions aren’t always easy to answer. Humans are complicated and if I’m being honest, we don’t spend enough time actually
8 Ways to Collect Customer Feedback & What to Do With It Read More »
Apple has revised its App Store Review Guidelines with regards to kids’ apps, and its upcoming Sign in with Apple authentication feature. Its guidelines have now been updated to state that, in limited cases, third-party analytics may be permitted in kids apps — provided that the services do not collect or transmit any identifiable information about children,
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. CPG companies in particular face big challenges building treasure troves of first-party data because they
You’ve heard it before, but we’ll repeat it here: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put: You need to get people to give you their email addresses. Of course, that’s often easier said than done. Consumers these days are savvy. They aren’t just going
7 Creative Ways to Collect Emails Without Being Spammy Read More »
As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce. From focusing on the retail experience to mastering mobile, conquering multichannel and expanding into innovative technologies like AR
How click & collect could bring traditional retailers back to life – Econsultancy Read More »
More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program. A survey conducted by The Harris Poll on behalf of Wilbur says 76% of Americans are more likely to join a program which
Customers More Likely to Join Loyalty Programs That Collect Minimal Info Read More »
