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From segmentation to email, A/B-testing, and website analytics, marketers use data in every facet of their roles. And before the new era of privacy, marketers used third-party data to provide customers with personalized interactions and messaging. However, in the wake of data breaches and scandals, coupled with the introduction of more stringent data and privacy …
Zero-Party Data: What It Is and How to Collect It Read More »
B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, but building and implementing effective CX methods takes time and effort. The larger an organization is, and the more siloed its business units, the more difficult it becomes to get all departments united on a CX strategy. The good …
As a marketer, one of the biggest challenges is understanding what it is my audience wants. What are they are looking for? What do they need? How can I help them? The problem is, these questions aren’t always easy to answer. Humans are complicated and if I’m being honest, we don’t spend enough time actually …
8 Ways to Collect Customer Feedback & What to Do With It Read More »
Apple has revised its App Store Review Guidelines with regards to kids’ apps, and its upcoming Sign in with Apple authentication feature. Its guidelines have now been updated to state that, in limited cases, third-party analytics may be permitted in kids apps — provided that the services do not collect or transmit any identifiable information about children, …
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. CPG companies in particular face big challenges building treasure troves of first-party data because they …
