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The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms. AB 1760 looks more like GDPR. A recently proposed amendment in the
Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization professional working on a large or enterprise website ought to know how to do this. In this
You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools. Entrepreneurs can even buy cheap scripts or full websites with these tools
How to Offer Free Tools to Drive Email Collection and Leads Read More »
A new report from Pew Research has once again highlighted the general lack of user understanding as to how Facebook tracks and categorizes personal data. Source link
Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this holiday season. The photo and video sharing platform just announced three ways that consumers can find new products, buy from their favorite brands, and even keep track of all their purchases. These new features will also go a long way
Instagram Rolls Out New ‘Shopping Collection’ Feature Read More »
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rawpixel / Pixabay Make better use of a Preference Centre Building more complete customer profiles not only helps your business but allows you to send emails to your customers relevant to their needs. By continually adding to each customer’s profile you not only learn about them but you’re better able satisfy their wants. One of
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If you don’t have Facebook Collection Ads in your eCommerce marketing arsenal, you’re missing out in a big way. The short of it: Facebook Collection Ads for eCommerce are Facebook Dynamic Ads with flair, and are designed to showcase eCommerce brands while encouraging more engagement. These dynamic mobile-only ads feature an image, slideshow or video
