College

University Of Arizona Changes College Abbreviation From UA To UArizona

University Of Arizona Changes College Abbreviation From UA To UArizona

SEO BLOG /

The University of Arizona has announced it is changing its abbreviation from UA to UArizona in an effort to increase search engine optimization results for the college. The Tucson-based college says the change would help distinguish the school from other national and international entities that use UA, including the University of Alabama, Under Armour and […]

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College 101: How Internet Marketing Can Increase Your Law Firm’s Business

SEO BLOG /

Due to an increasing number of law firms saturating the market, it has become significantly more challenging for small law firms to compete with larger counterparts. Consequently, law firms are turning to Internet marketing strategies to gain clients, drive business, and gain an advantage over the competition. For law firms interested in driving online traffic

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U-Nest Raises $2 Million to Enhance Its App to Help Parents Save for College

Education, financing, Higher education, Technology, Technology NEWS /

Garrett Gilbertson’s daughter is only 5 years old, but he’s already thinking about how to spare her the same financial stress he faced after graduate school. The Pepperdine University alum’s student loan payments came on top of raising her and running an online security company. While researching options for his daughter, Gilbertson learned through a

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Do the marketing principles we learned in college still apply today?

SEO BLOG /

Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it takes is gumption and a willingness to figure things out on your own. However, there’s a downside to self-instruction. When everything you’ve learned comes

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College 101: 3 Ways to Optimize Your Blog Posts for SEO

search engine optimization google, SEO BLOG /

A strong search engine optimization (SEO) strategy is the key to attracting new customers to your business. While there are many components to SEO, an onsite blog is an often overlooked tool. You can create shareable content, improve keyword rankings, and reduce your site’s bounce rate by keeping up with a blog.  However, you first

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A New College Program Inspired by Coding Bootcamps, Informed by Liberal Arts

Bootcamps, Education, Higher education, Technology, Technology NEWS /

Liberal-arts colleges have long told students that they can major in whatever they want and still go on to a solid, and even lucrative, profession. After all, plenty of English majors become lawyers and doctors. But that hasn’t been as true for digital tech fields like coding, says Kristen Eshleman, director of digital innovation initiatives

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Storefront Advising Programs Bring Free College Counseling Into Low-Income Communities

Diversity and Equity, Education, Higher education, Technology, Technology NEWS /

HOUSTON — Colorful college pennants line the walls in a small room at a public library branch in the city’s Near Northside. At a table with stacks of flyers advertising scholarships, a family confers quietly with a counselor. Students come here from miles around to meet—first-come, first-served—with advisers for help navigating all things higher education,

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A Makerspace, Teaching Studio or Wellness Center? The Role of Libraries in College Innovation

Education, Higher education, Technology, Technology NEWS /

Libraries have long been central to college campuses. In fact, one way colleges have measured their greatness has been to boast about the size of their library collections. (Harvard wins on that metric, with 18.9 million volumes.Yale is close behind at 15.2 million.) But now that so many materials are digital, is a book count

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