No matter how you look at it, the colors you choose to use, both in your overall branding elements and content, matters. Different colors can trigger different emotions, and can help, or hinder, your capacity to stand out. Are you in the process of choosing a color scheme for your new website? Perhaps you’re wondering […]
Color Psychology & Web Design: How Your Colors Affect Your Visitors [Infographic] Read More »
It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s
How to Choose the Right Color Schemes for Your Ecommerce Shop Read More »
Up to 90% of a consumer’s initial judgment of a product is based on color, according to an infographic released by review site Skilled. The infographic breaks down the rainbow and explains emotions associated with each hue, as well as in which industries each color is popular, and in which industries each color is not recommended. For example,
Using Color Psychology to Boost Sales & Website Conversions Read More »
One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you
Data Storytelling: Using Color for Emphasis Read More »
Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even
What Every Marketer Should Know About Color Theory Read More »
Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are patterned off the colors in the Google logo. Historically such borders have conveyed a meaning, like separating advertisements
Do Searchers Understand Google’s Mobile Color Highlights? User Survey Read More »
