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Column: In Facebook settlement, the FTC lets the company and Zuckerberg off the hook

In announcing the record-breaking $5-billion fine against Facebook for its relentless privacy violations, Federal Trade Commission Chairman Joe Simons and his two Republican colleagues on Wednesday pronounced themselves “extremely proud” of the settlement. Despite their crowing about the “landmark penalty and conduct relief” that the FTC extracted from the giant social media company, it’s hard …

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Column: In climate deal with automakers, California finds solution to Trump — ignore him

It became clear in February that if the country’s auto emissions and mileage standards were to be maintained, California would have to go it alone. That was when the Trump administration abruptly announced it was breaking off discussions with the state’s air quality regulators over the administration’s proposal to gut those standards. One other aspect …

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Column: Facebook’s bogus video claims just cost it $40 million, but they caused much more damage

Facebook managed to extricate itself from one of its many scandals last week on the cheap, paying a mere $40 million in cash to settle allegations that it defrauded advertisers by feeding them fake estimates of the viewership of video ads in 2016 and 2017. In the Facebook universe, this is the chumpiest of chump …

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Column: How the rise of streaming could turn Hollywood musicians into an endangered species

Hollywood musicians, those foot soldiers who bring the work of celebrated composers such as John Williams (“Star Wars”), James Horner (“Titanic”) and Hans Zimmer (“Dunkirk”) to life, have faced a mound of professional challenges in recent years. Producers record their film scores in London or other overseas locations to avoid paying union scale, digital recordings …

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Column: Amazon Care may be to healthcare what Amazon Prime is to shopping

When Amazon joined Berkshire Hathaway and JPMorgan Chase last year in establishing a joint venture aimed at overhauling the U.S. healthcare system, people could only guess as to what the three corporate behemoths had in mind. The picture is now clearer, or at least it seems to be. While the joint venture, dubbed Haven, remains …

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Column: WeWork carries Silicon Valley’s ‘unicorn’ craze to its absurd limits

For all you killjoys and Cassandras looking for the apocalyptic end to Silicon Valley’s “unicorn” craze, WeWork is beginning to look like a godsend. Until recently, the company looked like the most glittering unicorn in the high-tech herd since the heyday of Uber, with a private market valuation of $47 billion. That might seem strange …

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Your column here – Restaurants have reservations about California’s data privacy law

The English writer Virginia Woolf famously said, “One cannot think well, love well, sleep well, if one has not dined well.”But while that’s the core belief of most chefs, restauranteurs, and food lovers, it is beginning to feel that the California Legislature disagrees.From the war on plastic to limiting kids’ drinks to minimum wage raises …

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Here’s how to copy old AdWords column settings to the new Google Ads UI

If you’ve been putting off the hassle of rebuilding your beautiful columns layouts from the old AdWords interface, Google has acknowledged your pain. This week, Google added the ability to copy your columns preferences from the old AdWords interface to the new Google Ads interface. How to do it. Go to the Tools icon in …

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Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i…

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