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Local video marketing strategies | Columns

The benefits of video marketing cannot be understated. According to recent studies, digital consumers spend 88% more time on videos than reading content online. Additionally: • Consumers are four times more likely to make a purchase after viewing a video • Up to 95% of digital consumers watch an explainer video • Local businesses that …

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How to stay competitive in a time of oversupply – Editors’ Columns

Home > Columns > Editors’ Columns Eric Mendelsohn on Thursday provided a peek into National Health Investors’ playbook for helping its operators stay competitive when a new senior living community is opening nearby. Increasing competition is something that many operators have experienced in a booming economy as developers plan for the coming “silver wave” of …

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Year in Review: Top 10 digital marketing expert columns of 2018

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