Columns

Expedia stock heads for worst day in six years as competition from Google looms over online travel agencies

Expedia stock heads for worst day in six years as competition from Google looms over online travel agencies

Online travel agency stocks plunged Thursday after Expedia’ latest earnings report revealed a struggle to contend with changing search-engine dynamics as well as trouble with some of its brands. See more: Expedia stock drops after disappointing earnings The results came alongside disappointing numbers from fellow online-travel player TripAdvisor Inc. …

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Local newspapers connect West Virginia communities | Columns

West Virginia is blessed to have 17 daily and 55 weekly newspapers across its 55 counties dedicated to local community journalism. This is despite the closure of over 2,000 newspapers since 2008 creating what many have termed as “news deserts” across many cities and rural communities across our nation. Many community newspapers across West Virginia …

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Local video marketing strategies | Columns

The benefits of video marketing cannot be understated. According to recent studies, digital consumers spend 88% more time on videos than reading content online. Additionally: • Consumers are four times more likely to make a purchase after viewing a video • Up to 95% of digital consumers watch an explainer video • Local businesses that …

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How to stay competitive in a time of oversupply – Editors’ Columns

Home > Columns > Editors’ Columns Eric Mendelsohn on Thursday provided a peek into National Health Investors’ playbook for helping its operators stay competitive when a new senior living community is opening nearby. Increasing competition is something that many operators have experienced in a booming economy as developers plan for the coming “silver wave” of …

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Year in Review: Top 10 digital marketing expert columns of 2018

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, …

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How to Set Up and Apply DoubleClick Search Formula Columns

April 5, 2018 Do you ever wish you could take a formula that you use in Excel, and plop it directly into your ad interface? If so, I’ve got some good news for you friend! Today we’ll be talking about formula columns available in DoubleClick Search. To start off we’ll learn what formula columns are …

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Google algorithm update, AdWords custom columns & new mobile search design

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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