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For many companies, email is their tried-and-true everyday customer communications channel. With more global accessibility than any other medium, it makes sense to use email as your default communications platform. However, there are other options that can help your business better meet your customers in real-time. Adding Twilio’s SMS API to your existing email program
Tools of Engagement: Combine SMS and Email to Reach Customers | SendGrid Read More »
Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating
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While the whole world nowadays seems like it’s building a new generation experience through chatbots, the truth is that we are just at the starting line of a snail-paced revolution. Chatbots are regarded as the future, with Mordor Intelligence projecting the market to reach $7,591.82 million by 2024, with 34.75% CAGR over the five years
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Microsoft Power Query is a useful tool to work with data inside of Microsoft Excel. It comes with a lot of features that make managing data sets simple yet powerful. Power Query is most useful when working with multiple sets of data, rather than just one. It acts as a bridge between sets of data
How to Combine Multiple Data Sets in Microsoft Excel Using Power Query Read More »
What happens when the $1.3 billion state summative assessment market begins to merge with the growing $1.6 billion market for formative assessments? Investors and the education community are closely watching emerging models and how they could shape the markets for related instructional and intervention materials. A critical indicator is the handful of states trying to
When Summative and Formative Assessment Markets Combine, Will Expectations Collide? Read More »
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching it in different ways. The crucial point to remember is that they both have the same goal in mind — marketing the business to the consumer. Search engines have already started indexing public social media
15 Strategies To Effectively Combine SEO And Social Media Campaigns Read More »
Every marketer knows there’s a fair share of tension between public relations and SEO teams. But the fact of the matter is that both sides are after the same thing: brand mentions. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling
How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse Read More »
Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns
3 Ways to Combine Social Media and PPC For More Conversions Read More »
Search Engine Optimization (SEO) is not just restricted to search engines and websites. While on-page SEO and technical SEO are important, off-page SEO is also necessary. Although link building is one of the most essential parts of off-page SEO, email marketing can help with it too. SEO helps you reach the top of the Search
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