The online storeowner revolution is in full swing. In 2017, an estimated 1.66 billion people worldwide purchase goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. That is serious cash waiting to be had. The […]
How to Combine Smart Social Media Marketing With Great On Demand Production Read More »
The old one-two is one of the first combinations rookie fighters learn when they start boxing. It combines a jab—a fast-but-light strike—with the more powerful, but also slower cross punch. By using them together, boxers can draw their opponents attention to protecting the first strike, while getting enough time to make the more powerful punch.
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To the digitally devoted, the idea of print marketing might seem like something from a bygone era. But rest assured – print is not dead. Inevitably, the medium has had to move over to make room for the explosive rise of digital, but it’s far from becoming a niche format. Some traditionally digital based companies have
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The outcome is the result of two powerful forces in the evolution of information retrieval: artificial intelligence — especially natural language processing — and crowdsourcing. Computer algorithms interpret the relationship between the words we type and the vast number of possible web pages based on the frequency of linguistic connections in the billions of texts
WordNet is a lexical database for the English language. It groups English words into sets of synonyms called synsets, provides short definitions and usage examples, and records a number of relations among these synonym sets or their members. Researchers from The University of Texas at Austin developed a method to incorporate information from WordNet into
Researchers combine artificial intelligence, crowdsourcing and supercomputers Read More »
Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is
How to Combine Native Advertising with Content Marketing to Maximize Your Traffic Read More »
We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still
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In the early days of affiliate marketing, the process of getting the right offer in front of the right audience wasn’t so easy. Going back a bit more than a decade or so, there really was nothing in place that offered demographic targeting and advanced tracking of campaigns like there is today. With such methods
BitterStrawberry and HybridLink Combine as a Sweet Affiliate Network Read More »
It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet, while SEO is more of a young whippersnapper with
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