combined

TV-focused brand budgets are more efficient when combined with YouTube and Facebook

This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop changing. People’s media consumption habits are far more fragmented, and incremental reach is increasingly more expensive. TV is no longer the solution to reaching mass-market in isolation. …

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Prime Day sales topped Amazon’s Black Friday, Cyber Monday – combined

This year’s two-day Prime Day event has come to a close, and Amazon reported it was the biggest shopping event in its history. Prime Day sales totaled more than Amazon’s 2018 Black Friday and Cyber Monday revenue combined, according to the company. “Prime members purchased more than 175 million items throughout the event. Prime Day …

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Boris Johnson, UK’s Answer To Trump, Offers A Masterclass In How To Use The Dead Cat Strategy Combined With A Google Bomb

from the sheer-genius-or-dumb-luck? dept Boris Johnson — full name Alexander Boris de Pfeffel Johnson — was born in New York to English parents, studied at Eton and Oxford, became Mayor of London, and now stands a good chance of becoming the UK’s next prime minister. That’s not because of any outstanding ability, but largely because …

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Why search needs to be combined with awareness for maximum impact

No marketer today should be relying on a single channel to drive conversions. That’s obvious; what’s less obvious is figuring out what’s actually driving conversions. The market is awash in data but many marketers are no closer to a precise understanding of ROI than at any time in the past. As the consumer journey becomes …

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Revised Economic Data Reveals Combined Marketing Reputation Management & SEO Is More Effective For Houston Businesses

A newly revised economic data report has been launched by Greater Houston Partnership and the Texas Workforce Commission revealing the importance of a combination digital marketing expertise, reputation management, SEO, and other services for local companies in Houston. For more information, please find the report here: https://houston.org/houston-data/economy-glance The revised data shows the importance that each …

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App-marketer spending on Apple Search Ads equals Google, Facebook Combined

App marketers on the Kenshoo platform “spent roughly the same amount on Apple Search Ads as Google and Facebook combined,” according to Kenshoo’s Q1 2019 Quarterly Trends Report. Growth in a very short time frame. The company also said that since Q3 2018, spending on Apple Search Ads (on the Kenshoo platform), has grown by nearly …

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