It’s the most wonderful time of year. No, I’m not talking about the holiday season – we’re coming into prediction season, where tastemakers and experts trot out their forecasts for what’s ahead for social media and digital marketing more broadly. So in the vein of Hobby Lobby and Michael’s putting their holiday décor on display in […]
5 Social Media Experts Share Their Thoughts on What’s Coming in 2018 Read More »
Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where attentive, customer-focused emails come on. Despite some heralding the “death of email” over more modern platforms like texting and social media, good, old-fashioned email remains one of the
How to Get E-Commerce Customers Coming Back Read More »
There has been a flurry of activity from AdWords during the past couple of weeks. If you’re an advertiser, you’ve likely noticed the emails from AdWords, coming fast. In this post, I will explain the changes and how they could impact your advertising efforts. AdWords Ad Rotation Settings In the current structure of AdWords, ads
AdWords Changes Coming Fall 2017 Read More »
Just weeks after Facebook confirmed that Facebook Stories is coming to desktop users, Instagram has now announced that you’ll soon be able to view Instagram Stories on desktop too. As shown above, if you head over to Instagram.com, you’ll soon see a Stories bar across the top of the screen. Instead of swiping through, there’ll
Instagram Stories are Coming to Desktop, Expanding Stories’ Reach Read More »
Earlier today, at German consumer electronics and appliances show IFA (Internationale Funkausstellung) in Berlin, Google announced that the Google Assistant will be coming to new smart speakers and home appliances. With the move Google is more aggressively competing with Amazon’s Alexa and Microsoft’s Cortana for third party hardware and software integration. The company said that
Google Assistant coming to more speakers and home appliances from LG Read More »
LinkedIn’s has been rolling out a ton of new features of late to help boost the utility and opportunity of the service. Some of them are live right now, and if you’re a regular contributor on the network, you likely have access already. Here are five of LinkedIn’s new changes which are either already available
5 Exciting Changes Coming to LinkedIn Read More »
Copying Snapchat’s Stories template has proved to be a successful move for Facebook, and now they’re looking to bring the format to another audience. The Social Network has confirmed that Facebook Stories is coming to desktop, with a new variation of the tool to start appearing in the top right of your Facebook feed. Yes,
Can an event that lasts less than three minutes make an impact on your business? One Tennessee company is counting on it. And your business could potentially do the same. The event in question is the total solar eclipse, which will take place on August 21. And American Paper Optics in Bartlett, Tennessee has been
This Business is Cashing in on the Coming Eclipse Read More »
Customers like doing business with companies that not only provide strong services, but help them feel engaged or, at the very least, give them a sense of trust. Doing that can be tricky, though. That’s why we asked 15 members from the Young Entrepreneur Council this question: Q. What is one way that goes above and beyond
The Personal Approach May Be All You Need to Keep Customers Happy and Coming Back Read More »
Are you a job jumper? I used to be and it didn’t work out very well for me. I left a good job because I thought the grass would be greener. Three moves later I was miserable and in a dark place in my career. In order to pivot out of the career death spiral
LeBron James is Coming Back to Cleveland No Matter What (His Lesson for Job Hoppers) Read More »
