Three big themes emerge from Episerver’s Reimagining Commerce 2020 report: mobile, social and personalization. The study is based on a survey of more than 4,000 consumers across five key international markets: U.S., U.K., Australia, Germany and Sweden. Related: Get the Periodic Table of Digital Commerce Marketing Mobile primary for all but Boomers. While there’s evidence […]
SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven by retailers that, seeing the monumental growth of Amazon, are seeking out richer ways to integrate and monetize
How digital commerce marketing is reshaping search, marketplaces and social Read More »
If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And,
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If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the
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DECATUR — Taking advantage of the internet to promote your business is the topic of a Thursday, Feb. 27, seminar hosted by the Decatur Regional Chamber of Commerce. Grow with Google: Reach Customers Online with Google will examine how customers find your business online and how to promote your online presence using search engine optimization
Narrator: Ladies and gentlemen, the story you are about to hear is true. Only the names have been changed to protect the innocent. Discernibly shaken protagonist: “ . . . the whole project failed. We were at a milestone moment saying to ourselves, ‘what do we do?’ Our old system wasn’t scalable, and we couldn’t
When Spotsylvania County’s Andrew Branham was 14 and wanted a more powerful computer, he didn’t save up his part-time paychecks to buy one. He just built his own, reading up online and diving in to create one himself. And when he got more and more interested in all things digital—especially marketing and targeted advertising—a 17-year-old
Salesforce has updated its commerce APIs and added a Mulesoft Accelerator to its Commerce Cloud for faster integrations. It also announced a new dashboard to track performance for its Einstein AI-powered recommendation system and released a Salesforce Order Management solution for e-commerce teams on Monday. The announcements came during the kick-off for NRF 2020, the
Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. The company is also starting
Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta Read More »
Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle Retail has launched Consumer Insights to help retail marketers use enriched customer data attributes alongside third-party consumer data from Oracle Data Cloud to find prospective lookalike customers. Oracle Cloud provides data sets
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