Commerce

Consumers like their digital commerce to be mobile, social and personal – with a side of Amazon

Three big themes emerge from Episerver’s Reimagining Commerce 2020 report: mobile, social and personalization. The study is based on a survey of more than 4,000 consumers across five key international markets: U.S., U.K., Australia, Germany and Sweden. Related: Get the Periodic Table of Digital Commerce Marketing Mobile primary for all but Boomers. While there’s evidence […]

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How digital commerce marketing is reshaping search, marketplaces and social

SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven by retailers that, seeing the monumental growth of Amazon, are seeking out richer ways to integrate and monetize

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Introducing the Periodic Table of Digital Commerce Marketing

If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And,

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What is Social Commerce? – Small Business Trends

If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the

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Promoting your business online topic of seminar hosted by Decatur Regional Chamber of Commerce | Local

DECATUR — Taking advantage of the internet to promote your business is the topic of a Thursday, Feb. 27, seminar hosted by the Decatur Regional Chamber of Commerce.  Grow with Google: Reach Customers Online with Google will examine how customers find your business online and how to promote your online presence using search engine optimization

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Courtland High School grad, with dreams of being an entrepreneur, opens digital business | Business

When Spotsylvania County’s Andrew Branham was 14 and wanted a more powerful computer, he didn’t save up his part-time paychecks to buy one. He just built his own, reading up online and diving in to create one himself. And when he got more and more interested in all things digital—especially marketing and targeted advertising—a 17-year-old

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Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform

Salesforce has updated its commerce APIs and added a Mulesoft Accelerator to its Commerce Cloud for faster integrations. It also announced a new dashboard to track performance for its Einstein AI-powered recommendation system and released a Salesforce Order Management solution for e-commerce teams on Monday. The announcements came during the kick-off for NRF 2020, the

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Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. The company is also starting

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Oracle Retail launches customer acquisition tool for commerce marketers

Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle Retail has launched Consumer Insights to help retail marketers use enriched customer data attributes alongside third-party consumer data from Oracle Data Cloud to find prospective lookalike customers. Oracle Cloud provides data sets

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