Commercials

Dr. Behice Ece Ilhan

Think strategically about Super Bowl commercials

Behice is the Senior Trend Strategist at Mintel. Behice provides futuristic perspectives and opinions on trends and their impact on the brand landscape, which she utilizes to strengthen engagement with CPG and agency clients on storytelling and positioning strategies. February 03rd, 2020February 03rd, 2020 You have probably read a lot of Super Bowl ad reviews …

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Bing doesn’t show ads for queries around Super Bowl commercials, while Google does

While Google is again this year showing ads in their results for queries related to Super Bowl ads, Bing has apparently decided not to show any paid results for those types of queries. The Bing decision to not show search ads for queries like “super bowl ads” and “super bowl commercials” is consistent with what …

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