Commercials

Bing doesn’t show ads for queries around Super Bowl commercials, while Google does

While Google is again this year showing ads in their results for queries related to Super Bowl ads, Bing has apparently decided not to show any paid results for those types of queries. The Bing decision to not show search ads for queries like “super bowl ads” and “super bowl commercials” is consistent with what …

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Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

Snapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will be able to monetize their content with the launch of Snap Private Marketplace (Snap PMP). The company is also making its six-second, non-skippable Commercials ads available via its self-serve ad platform for 100 select …

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Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s Shows — the TV-like videos it rolled out last year featuring premium content produced by networks and entertainment studios. The test will begin mid-May, according to a report from Digiday. …

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