Committees

ESOMAR committees successfully complete their annual delegation visit to Brussels: a summary report

Reading time: 3 mins Each year, the Government Affairs and Professional Standards service of ESOMAR organises a delegation visit to Brussels in order to meet the movers and shakers of what’s known in Brussels as the “European bubble.” That “bubble” is composed of stakeholder organisations and counterparts, European enforcement and regulatory authorities, and lawmakers is one of the most […]

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MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts

Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. How do you use AI – along