Committing

3 questions to ask before committing to martech certifications and enablement programs

Despite a lingering stigma around professional certifications as “resume padding,” the evolutionary nature of martech means there’s an ongoing need for customer product enablement programs and vendor-sponsored certifications. From product-focused programs to platform-specific badges, and even professional marketing associations to distinguished universities, there are numerous continued education paths — particularly in martech — designed to …

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