SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace

A-From MTT, Channel: Martech: Marketing / By

CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can support online content and ads synchronized between multiple screens. Additionally, the new standards could make it much easier for marketers to track where their programs or ads appear, either on TV, over-the-top (OTT) TV, websites, apps …

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