Communal

Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

Facebook’s working on a new video option which aims to boost engagement by enabling creators and publishers to post pre-recorded video within the Facebook Live environment. Sounds a bit weird, right? Especially given Facebook has previously sought to crack down on ‘fake’ Facebook Live videos, where publishers re-broadcast old content through Facebook Live in order …

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Facebook’s Testing a New Communal Video Viewing Option for Groups

The amount of video being watched via social platforms is increasing, but another popular trend among digital viewers is real-time discussion, and participation around video content. This is most evident on Twitter – previous research has shown that up to 50% of Twitter users will look up hashtags from a TV show to see what …

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