30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown. Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors with examples of how brands like Skittles, Frito Lay’s, and many other popular faces […]
In times of crisis, communication is a critical lifeline to connect humans and organizations. Providing transparent and ongoing communication helps you to stay in control of the crisis situation. Here are essential strategies you can apply for corporate communications to respond to the current COVID-19 crisis fast and efficiently. The aftermath of the coronavirus (COVID-19)
Crisis Communication During the Coronavirus Crisis: Response Strategies Read More »
Today, you and your team are expected to perform at the same level no matter where you’re working from. With the help of internet connection, it’s relatively easy for us to get most our daily work done, whether it’s related to publishing a blog post, sending a follow-up email, conducting a video call with a
In my experience working with remote companies, I’ve seen a spectrum of diversity. Some companies have team members scattered across six continents, others have a small team mostly co-located near their home office. Whatever the case, organizations that find themselves working remotely — whether by design or due to circumstance — will feel the impact
Patients are coming to healthcare interactions with the expectations of a consumer, that is, for personalized, easy, and convenient experiences. After all, they’ve been dealing with digital disruptors such as Amazon and Uber for the past decade or more and have grown accustomed to a much more consumer-centric focus. While primary care physicians like to blame
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By Andy Bailey During these extraordinary times, as the world’s foremost health experts work to quell the COVID-19 pandemic, it’s critical that leaders step up, make the right decisions swiftly, and be ready to pivot on a moment’s notice. Taking care of company team members should be a top priority. Leaders need to take the
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Essentially focused on channeling the broad utilization scope of laser technology, laser materials market, in all probability, is poised to achieve a paramount upswing in the ensuing decades. It is no novelty that the advent of laser technology has created a plethora of opportunities for leading behemoths across numerous industries to penetrate laser industry by
Brands getting their approach right to COVID-19 social communication It’s easy for any brand to send out a blanketed email talking about a crisis or trend. As the recipient of hundreds of brand emails and social messages, there’s been a clear distinction of those “getting it right” and those severely lacking in empathy and even
Brands getting their approach right to COVID-19 social communication Read More »
The COVID-19 crisis currently unfolding is affecting everyone in some form, but certain industries and local businesses will carry a heavier burden in terms of customer communications. Besides the airline and travel industry, many local businesses are sending out their own COVID-19 email updates as residents second-guess whether or not they should go to the
Email Communication During COVID-19: Tips and Examples Read More »
The recent collaboration between Lockheed Martin & Metamaterial Technologies Inc. marks a breakthrough in metamaterial technologies industry. In June 2017, MTI, a smart materials & Photonics firm based in Canada, and Lockheed Martin signed a pact worth USD 5.6 million to develop a new product referred as metaSOLARTM, which assimilates advanced materials into its highly
A broad insight into metamaterial technologies industry Read More »
