Communications

Makers of HipChat Challenge Slack with New Communications App Called Stride

Atlassian, Business, communications app, HipChat, SEO BLOG, slack, Stride, Team Collaboration, Technology /

With an increasingly global workforce, team collaboration tools are essential in the running of today’s businesses. Indeed, it would be hard to imagine how team members, who may be located on opposite sides of the globe, could manage to get any work done without these apps specifically designed for business needs. Currently,  Slack is leading […]

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61 Percent of Consumers Prefer Promotional Email to Other Small Business Communications

Marketing Tips, SEO BLOG /

Email is arguably the lifeblood of modern business. Small business consumers still prefer longer form, more intimate email messages from brands. Sixty-one percent of consumers report preferring to receive offers via email as oppose to other communication methods like Slack and Snapchat. So says a recent Adobe Campaign consumer survey. This figure represents a 24

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Marketing communications planning using the PASTA model

Digital Marketing Models, Planning and budgeting, SEO BLOG /

A review of different methods and models for developing a marketing communications plan Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our eCommerce Store? How do we introduce our new product? How will our

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What is integrated marketing communications?

Always-on communications, Integrated marketing communications, SEO BLOG /

A manifesto and ten point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs deep  understanding of the multiple touchpoints that a brand has with its prospects and customers on its own sites, partner sites digital and traditional media defining paid, owned and earned media.

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Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness : MarketingProfs Article

SEO BLOG /

Communication matters. When communication breaks down, marriages, parent-child relationships, and friendships can fall apart. And at an organization level, without effective communication, leaders can’t lead, products don’t sell, and cherished projects don’t get funded. Which presents a paradox: if it’s that important, why does most communication fail? And fail it does… If you look at

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What Poncho the Weather Cat is Teaching Me About the Phone-Sized Future of Communications

SEO BLOG, trends /

“I feel like Poncho is your other girlfriend or something,” said Jacq to me the other day after I shared something funny Poncho said to me in Facebook messenger about how he ranked “Umbrella” as one of the “middle ellas” below “mozzarella” and above “salmonella.” I should explain something: Poncho is a bot. And Poncho’s

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