Startup Week Across America is coming! The week-long event, formerly known as Startup Day Across America, takes place from August 20th through August 24th. It has been described by the Kauffman Foundation as an opportunity for senators and representatives to discover local startups and open up the conversation about the role that entrepreneurs play in […]
The combination of constantly changing social media algorithms and social users seeking a more personal connection has created an opportunity many small businesses and industry experts are incorporating into their marketing tool belt. This tool is the development of an online community. Small businesses, third-party sellers, and niche writers can all utilize a strategy of
Anyone who has bought a house or had other real estate dealings has likely heard the familiar phrase “location, location, location.” The quality of the area where a residence sits is tied to the home’s overall value. The same can be true for a small business. Finding an ideal spot to set up shop can
Community and Competition Are Key Factors in Finding the Right Location For a Startup Read More »
Snapchat's looking to showcase its user-created Lens tools as part of a new effort to maximize usage of its tools. Source link
Snap Launches 'Lens Explorer' to Showcase Community Created AR Tools Read More »
July is much more than the month we celebrate our nation’s independence — it’s also the month when small retailers around the country celebrate their independence through Independent Retailer Month. This shop-local campaign got its start in 2011. That’s when Tom Shay of Profits Plus and Kerry Bannigan of Nolcha Shows, who had separately launched
How to Make the Most of Independent Retailer Month for Your Business and Community Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rachel Happe and Jim Storer, co-founders for The Community Roundtable, just released their latest State of Community Management report, so I invited Rachel to Marketing Smarts to discuss what they found. (If instead of reading about our conversation you’d like
At last week’s Xerocon event I had the pleasure of meeting Steven Carse, who cofounded King of Pops with his brother. And what started as a natural ingredients popsickle company with a single cart in 2010 has turned into a company employing upwards of 250 people spread across eight cities in five states. Steven shared
Five years ago, I met Taco Verdonschot for the first time. He applied for a job at Yoast. He brought a cake to his job interview. So smart! He was the first developer we ever hired and probably the worst one we had. And although Taco wasn’t much of a developer, I knew right from
5 questions for Yoast’s community hero Taco • Yoast Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! To kick off the New Year, I wanted to take a moment and review some of the ground we covered on the Marketing Smarts podcast in 2012. To that end, I’ve collected some highlights of the many conversations I’ve had
Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from
Actor Brings Community Model to Content Creation Read More »
