Comparative

Dare to Compare: Guide for Comparative Claim Substantiation

Wednesday 4 March 2020, 7:35 pm Comparative advertising claims can equally set businesses apart and ignite legal issues. Legal disputes are often drawn out, and difficult to navigate without assistance. But navigating the laws of comparative advertising doesn’t have to be such a difficult process. Understanding the standards for research evidence to support comparative claims […]

Dare to Compare: Guide for Comparative Claim Substantiation Read More »

Google, the EU, and Comparative Shopping Services

SEO BLOG / Good To SEO

In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with

Google, the EU, and Comparative Shopping Services Read More »

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

SEO BLOG / Good To SEO

Posted by randfish Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday Read More »